The Super Bowl final between the Chiefs and the 49ers not only showcased a thrilling sports spectacle but also transformed the stands into a star-studded gathering of celebrities, with Taylor Swift reigning as the queen of the night. While the Kansas City Chiefs celebrated their glory in what will be remembered as a summary of years to come, the night of February 11 unfolded with numerous untold stories.
Predictions in betting houses even speculated whether Swift would cry if the Chiefs lost, a scenario that never materialized. The narrative of the night predominantly revolves around Taylor Swift’s presence. She arrived from Tokyo, and her impact on NFL audiences is noteworthy, particularly in the context of her boyfriend’s performance, averaging 99 yards per game when she’s in attendance compared to 46 when she’s absent.
Taylor Swift’s Super Bowl experience drew significant attention, as she appeared on the screens at Allegiant Stadium, nonchalantly sipping a drink, earning standing ovations each time the cameras focused on her. The stadium saw a procession of celebrities like Leonardo Di Caprio, Justin Bieber, Jay-Z, Gordon Ramsay, Lana del Rey, Ariana Grande, Travis Scott, Paul McCartney, and Fat Joe, among others. Notably, the broadcast featured an alternative signal from Nickelodeon, where characters from the children’s channel hosted the grand finale.
Rumors circulated about another music star joining Usher for the ‘Half Time Show,’ with speculations surrounding Justin Bieber and Alicia Keys. Ultimately, it was the latter who graced the stage. Alicia Keys, hidden under a red cloak, delivered a spectacular performance with a bright red piano, collaborating with Usher on the song ‘My Boo’ released in 2004.
In the lead-up to the Super Bowl, the prevalence of 49ers fans was evident both in the city and the stadium, with a significant influx of jerseys. The geographical proximity and a three-decade title drought fueled the mobilization of 49ers fans, who even celebrated banal moments like winning the coin toss.
As the official week of Super Bowl LVII concluded in Las Vegas, an estimated half a million people passed through the city, collectively spending between 500 million and a billion dollars on entertainment and gambling. This level of expenditure surpassed previous records, making it the most expensive Super Bowl in history, with tickets exceeding $8,000 for the most affordable option.